Of
all the creations of God, man is inseparably related
to earth for all his being. Turn the pages of ancient
history of man, you smell earth inextricably intertwined
with his evolution. He created his abode out of earth;
he carved out his passions in terracotta. Earth or clay
is the primeval universal substance – the concrete correspondence
of Prakriti. It is the substance of all becoming, that
defined everything including man.
Man’s natural instinct inspires him to long for earth
and earthly substances. That is the reason why he always
prefers natural clay tiles for his home. It gives him
a natural feel and warmth. The clay tile is an essential
contribution to a pleasant and healthy room atmosphere.